???? **Press Release: SSRU Esports Master's Students Showcase Their Potential at the NCBAIM 2026 National Conference!** ????✨

???? On August 6, 2026, Master's degree student representatives, along with **Lecturer Supakon Tunvaravuttichai** from the College of Innovation and Management, Suan Sunandha Rajabhat University, participated in oral presentations at **The 2026 National Conference on Business Administration, Innovation and Modern Management (NCBAIM) 1st Edition**. The conference was held online via Zoom Meeting.

???? During the event, our student representatives presented compelling research topics that address industry needs in Breakout Room 2, including:

* **Mr. Adilak Sukamwang** presented research on "Strategic Management of Socio-Cultural Dimensions through Esports and Cosplay Culture in Hat Yai District".

* **Mr. Rattanathat Dekkaew** presented research on "Esports Funding Management in Secondary and Vocational Education: A Comprehensive Review".

* **Ms. Pornpaveen Suwannarangsee** presented research on "Influence of Male Character Design on Thai Players Purchase Intention in Otome Games".

✨ This is another proud moment for our program, demonstrating our commitment to encouraging students and faculty members to produce high-quality academic work. It also serves as a platform to exchange knowledge and integrate knowledge into practical application to further develop the esports and innovative business sectors in Thailand. ????

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